Nike Will Stop Making Wearable Hardware

Oh, Nike, – really?!

A company with such rich history of innovation surely could have tried harder to gain and preserve its strategic positioning in this space?
I do see why Nike would want to not be in the hardware business themselves and instead partner with companies who do hardware better, I do. Yet, I can’t help feeling just a little bit disappointed that they seemingly decided against trying to capture more, rather than less, of the wearable market.

A little bit less happy with all of my Nike sports gear today.


Disclaimer: I am a senior strategy consultant at IBM. The postings on this blog are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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